Kiwi Liquid Wax Polish ad

Similarly, the Kiwi Liquid Wax Polish ad showed a squeamy and clearly unlikable liquid (polish) dripping from a bottle marked X, while no such liquid dripped from the Kiwi bottle (what else!). The shape of the bottle X left no doubt that it was Cherry Blossom. Amusingly, even the government body MRTP agreed so – and the ad was ruled a case of disparagement. Subsequently, Kiwi was asked to discontinue the same. But poor Colgate, its cup full of woes continued from another front.

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Source:- IIPM Editorial

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