Call it uncanny – cigarette manufacturing is one of the most profitable businesses for ITC, but the company has also made its presence felt across domains ranging from matchboxes to branded apparel.
ITC made its non-cigarette FMCG foray in the year 2000 by entering into lifestyle retailing. There’s more instead of trailing the big daddy HLL in the personal care segment, ITC has also created a niche among the ritzy class by introducing Essenza de Willis.
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Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
Thursday, January 18, 2007
A whiff of change
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