Creditably, BMW has become perhaps the only auto company after Skoda, that entered the Indian market with a fully owned subsidiary

Now, since we have done that, we are here.” Creditably, BMW has become perhaps the only auto company after Skoda, that entered the Indian market with a fully owned subsidiary (Sony being the first foreign company allowed to enter with a 100% subsidiary). But discreditably so, BMW won’t be the first auto company ever to suffer continuous losses.

Statistics after statistics are ranted out by luxury automobile CEOs to prove the future of the auto industry. One goes like this for example – while in the year 2000, India had only 5 car owners per 1,000 Indians, the figure is expected to rise to a huge 11 (!!!) by 2010. What the CEOs fail to point out is that the maximum growth will only be in the middle & economy car segments, and almost minimal in the luxury segments.

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Source: IIPM Editorial, 2006

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