ITC continues to leverage its e-Choupal foray to its advantage, an advantage that, is becoming increasingly tough for competition to beat. Just goes to prove that provided you keep your visionary focus intact, being the first to enter always pays in the long run
We’ve been pioneers in creating fortune “for”
the bottom of the pyramid. ITC created e-Choupal by innovatively leveraging ICTs to set up an information & business platform for India’s small and poor farmers, who otherwise continue to operate in ‘unevolved’ markets, where vested interests exploit their disadvantaged position. ITC takes the role of a Network Orchestrator by synergising and unleashing the power of partnerships in public, private and not-for-profit sectors. Seven years since inception, ITC’s e-Choupal is an efficient transaction and low-cost distribution channel focused on needs of small farmers and consumers in rural India. Efficiencies & capacities built by e-Choupal are attracting rural youth to re-consider agriculture & agri-services as a viable occupation to be taken up with confidence.
We’ve been pioneers in creating fortune “for”
the bottom of the pyramid. ITC created e-Choupal by innovatively leveraging ICTs to set up an information & business platform for India’s small and poor farmers, who otherwise continue to operate in ‘unevolved’ markets, where vested interests exploit their disadvantaged position. ITC takes the role of a Network Orchestrator by synergising and unleashing the power of partnerships in public, private and not-for-profit sectors. Seven years since inception, ITC’s e-Choupal is an efficient transaction and low-cost distribution channel focused on needs of small farmers and consumers in rural India. Efficiencies & capacities built by e-Choupal are attracting rural youth to re-consider agriculture & agri-services as a viable occupation to be taken up with confidence. Read these article :-
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