Showing posts with label IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank. Show all posts
Showing posts with label IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank. Show all posts

Tuesday, August 21, 2012

Walk out, or not?

If generation X thought ‘family is foremost’, for generation Y, are parents a pest?

Oprah: So now both of you are living with your (Abhishek’s) parents…
Aishwarya Rai and Abhishek Bachchan: Yeah.
Oprah: Now how does that work?!
Abhishek: You live with your family?
Oprah: No…
Abhishek: How does that work?!


…and there was a roaring applause. For years now there have been discussions and debates over India aping the West, and one of the bones of contention being youngsters wanting to separate from their families and lead an independent life. I was often puzzled when my friends would want to have a separate home, until one day I had an elaborate discourse with my cousin who is now happily settled in the US. “The motivation to move to the US was the thought of being away from my parents”, he’d mentioned. “For one, it’s an escape from the everyday explanations of one’s whereabouts. Apart from that, I wanted to handle my own life without being pestered about issues like cleaning, studying, spending money, watching TV or calling friends over. I used to have an argument almost every second day with my parents, but now that I’m away, our relationship is beautiful.” With the newer generation striding ahead of the past generation, such problems are prevalent in most homes. Sushma Virk, school teacher and mother of twin girls, gives a parent’s point of view, “There’s a point in time where parents have to control the children; probably during those early teenage years. And then there are times, early 20 onwards, when parents have to listen to the children because then they are mature enough to understand what’s good for them.” On being asked if she’d allow her girls to separate if her rules don’t go down well with them, Sushma said, “Not at all! As far as possible I will try to find a middle path. I guess this is the time when children want to have fun. So, why not let them live their way?”


Friday, July 27, 2012

Ban Surrogate Advertising now

Liquor Product Advertising has been Banned; but Surrogate Advertising, often with The Use of Popular Celebrities, defeats The Purpose

In India, just about every law comes with its own set of loopholes. The case of the ban on advertisements of liquor and tobacco products is no different. Surrogate advertising, the loophole in this case, is a welcome crutch for these brands, as they are not otherwise allowed to advertise their products directly.

Indian cricket team captain M. S. Dhoni promotes McDowell’s Soda, Ajay Devgan endorses Bagpiper Soda, Saif Ali Khan endorses Royal Stag Mega Music and the list goes on. Seagram (Royal Stag Mega Music & Mega Cricket), McDowells (soda), Kingfisher (soda & water), Hayward’s 5000 (soda & packaged drinking water), White Mischief (holiday packages), Imperial Blue (cassettes & music CDs), Royal Challenge (music CDs), Bacardi (cassettes & CDs), SmirnOff (cassettes & CDs) are some primes examples of surrogate products.

Godfrey Philips – manufacturers of Red & White – gives “Red & White Bravery awards” for social initiative. Wills Lifestyle does a great surrogate job for Wills in a sense and Gold Flake has ‘Gold Flake Expressions’ greeting cards.

Evidently, it is ridiculous to simply ban the product advertisements and leave go of surrogates to do whatever they wish. The government should immediately ban advertisements of products and services that purport to sell brands that are like-named as tobacco or liquor brands. Does that mean that Kingfisher Airlines should not be allowed to advertise? Of course, yes. Or else, they should change the name of their airlines brand.


Saturday, September 27, 2008

Freedom gets revisited

The revolt by the discontented monks fatally imperils Tibetans under the Dragon’s watch

China has blamed the “Dalai Lama clique” for the deaths that it says occurred during last week’s Lhasa uprising. Several hundred inmates of the Sera and Drepung monasteries had spilled into the streets last Friday to mark the 49th anniversary of the failed Tibetan uprising against Beijing; and more in the Ganden and Lutsang monasteries in Qinghai (Amdo in Tibetan) had shouted slogans urging the Dalai Lama to return from his exile in India’s Dharamsala district. There is no source other than the state-run Xinhua news agency to confirm the death toll. A provincial official was quoted as saying, “The victims are all innocent civilians and they have been burnt to death.” He added that no foreigner was among the victims, but that several Chinese policemen were injured – though none critically. In reality, the toll could be very much higher.

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

Thursday, November 01, 2007

The arms and the revolutionary man

It is said that even God needed the help of Gabriel when he had to fight Lucifer. In that case, it is but natural that HugoThe arms and the revolutionary man Chávez needs his own ‘Gabriel’ to fight off his ‘Lucifer’ (read George Bush). If latest developments provide a hint, then it seems that Chávez has found one, in the form of Putin.

On a recent visit to Russia, the firebrand Venezuelan President Hugo Chávez met his counterpart, the Russian President Vladimir Putin and as expected, they discussed arms & energy. Chávez, a self-declared “enemy” of the Bush regime., is trying to minimize Washington’s global influence, particularly in Latin America. As a part of this strategy, he also visited Belarus & Iran after his Russian sojourn.
.
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
.
.

Monday, October 15, 2007

Case study in...

A lot is Case study in... South Africahappening in South Africa. A country that was better known for epitome of violence and apartheid regime is now experiencing a completely new infrastructural development. It accounts for one-third of the sub-Saharan Africa’s GDP & one-fourth of entire continent’s GDP. Unmindful of evident social concerns, it is progressing at near 5%, with a manageable inflation figure. Elite hotels, bars, casinos et al are twinkling all over, pumping millions and are attracting many tourists.


For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative