Hero Honda:- Mobike pe Mobile offer’

BRAND : Hero Honda
HEADLINE : Now buy a Hero Honda and get connected.
BASELINE : ‘Mobike pe Mobile offer’
AGENCY : JWT

4Ps TAKE : Co-branding is the essence of this ad that says you can now buy a Hero Honda Splendor and ‘get connected’. In the visual, a relaxed-looking guy speaks on his cell phone, standing against his Splendor. Extremely functional, the ad talks about the “combination benefits” — ‘Mobike pe Mobile offer’ — one can get from riding the Splendor. Buyers can now get a Motorola C117 handset along with an Airtel prepaid connection — and even a chance to go for the ICC Champions Trophy. It’s a case of buy one, get lots free!

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Source:- IIPM Editorial

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