Let’s be frank on this. There is no company 
that can challenge Honda on the technology front. But HMSI has just two offerings in the bike segment – in the form of Honda Unicorn and Shine – making it an insignificant player amidst the strong competition. HMSI can surely be credited for taking the ungeared scooter segment to newer heights with its iconic Honda Activa. But a lot of homework still needs to be done in the motorcycle segment, which awaits some ground-breaking products from this technology maestro. Till then, this company’s strategy seems just like a spare tyre in the back...
For complete IIPM article click here
Source:- IIPM Editorial
that can challenge Honda on the technology front. But HMSI has just two offerings in the bike segment – in the form of Honda Unicorn and Shine – making it an insignificant player amidst the strong competition. HMSI can surely be credited for taking the ungeared scooter segment to newer heights with its iconic Honda Activa. But a lot of homework still needs to be done in the motorcycle segment, which awaits some ground-breaking products from this technology maestro. Till then, this company’s strategy seems just like a spare tyre in the back...For complete IIPM article click here
Source:- IIPM Editorial
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