Pushing poverty to periphery

Ever since the 1980s and 1990s, the Latin American countries have been mercilessly pursuing the agenda prescribed by “Washington consensus”. The prescriptions presented by the World Bank and the International Monetary Fund wanted poverty ridden nations to earn more foreign exchange, often to pay off international debts. As a result, the past 20 years have observed massive export of fruits, vegetables & fl owers from Latin America to USA. Since the production of cash crops like rose, mango & soybean earns huge profi ts - the big business has entered the farmland – squeezing out the small farmers and pushing them to the peripheries. In Chile, between 1989 and 1993, the area producing the staple food fell by nearly 30%, from 1.2 million hectares to 0.86 million hectares. Take the case of Brazil; in 1970, the soybean producing area was limited to 1.4 million hectares; by 1988, the cash-rich crop occupied 10.5 million hectares. Such stories have been repeated with impunity in other countries too, adversely affecting the food security of more than 200 million low-income families of the continent.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Prick of death...

…drugs at tender age

The killer competition that is becoming a norm than exception in today’s world is taking its toll. While some can, many of the rest fail to cope up with the stress & eventually take recourse to substance abuse for the sake of a momentary escape from the clutches of this suffocating environment of peer pressure. This gets accentuated with the availability of such products in the very vicinity. Studies reveal that in India, everyday, more than 6,000 minors try their first cigarette & out of this, almost half of them take to smoking as habit from then on. More than 15 million children are drug addict in India & the worse, the situation gets worse with street children. These street children who are starving to deaths can easily be forced into these habits. Nearly 1,200 children die of drugs abuse. Moreover, children get easily trapped in drugs habits since their bodies are susceptible to changes.

A collective effort at global level is needed to tackle the rising apocalypse or else mankind would be known as the pioneer of self destruction. Would it make us proud?

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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To consider China a friend can be no less than a bomb of a blunder

In addition to this, for years, China was unwilling to accept Sikkim as a part of India. And now, even after they have endorsed the same, their latest intransigence about Arunachal Pradesh is a mere continuation of their long term strategic goals. In the same league, the Chinese interference in the subcontinent is on a rise, be it arming Sri Lanka and Bangladesh or setting up strategic bases in Indian Ocean. China’s economic growth has coincided with a stupendous increase in its defence expenditure, reaching an official level of $45 billion ($70 billion claimed unofficially) with a massive manhunt for oil to fuel the growing economy, where time and again it is confronting ONGC. Yet, it’s not just India. Be it Taiwan, Japan or even United states and Russia, no one knows what the dragon would eventually be up to. In its quest to become the largest economy of the world – as has been predicted by the Goldman Sachs – China would increasingly have face-off s with India. And even though it still makes a lot of sense to maintain economic cooperation with China, under no circumstances can India lower its guard. We paid the price for that in 1962. It’s high time we learnt from history... or from the Chinese DonFeng missiles.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Now over to the idiot box!

The following points are the ruling criteria for selecting and short-listing the winning TVC ads: Product positioning clarity; clinching benefit to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of message; reward to the prospect; visually arresting; painstaking craftsmanship. Here’s a peek into our TVC verdict for the fortnight ended April 21, 2007. Ready to groove?

Brand: Pepsi Gold
Agency: JWT
Baseline: Agla World cup hum laayenge

Description: A bunch of kids go to an old tailor and ask him if he’ll make them ‘uniforms’ of the Indian cricket team. The old man agrees, not too happily. As he measures them, the boys keep telling him to increase the sizes; the clothes are obviously meant for someone much bigger! When the old man asks them when they need the ‘delivery’, the kids reply in chorus: “Four years later”! They come out, glug down some Pepsi Gold and say they’ll bring back the next World Cup!

4Ps Take: Looks like Pepsi is finally made a move to salvage its Blue Billion disaster: A campaign crafted on the assumption that the Indian cricket team would rock the Caribbean and bring home the World Cup, which made Pepsi end up looking more than slightly foolish when Team India was knocked out in the first round itself! But PepsiCo has more than made up the debacle with this new offering and how! The power idea is to re-package the World Cup cola slightly and re-launch Pepsi Gold with a tongue-in-cheek approach, complete with a bunch of young brats and a doddery but lovable old tailor! The USP is the spirit of Pepsi that gives the boys the chutzpah to say something totally ridiculous in a perfectly plausible manner (“agla World Cup hum laayenge”)! And of course the element of humour – and the ability to laugh at oneself – that overrides the ad is just wonderful. Definitely stands at the top of the heap!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Bush should have learnt a lesson from Clinton and the way he dealt with North Korea...

Then, in February 2007, multilateral talks convened in Beijing (which included China, Japan, Russia and South Korea as well as North Korea and the US). Within days, in an apparent about-face for both Pyongyang and Washington, the talks produced heartening results: North Korea, responding to conciliatory offers, agreed to start dismantling its nuclear facilities and allow nuclear inspectors back in the country.

The Bush administration declared the talks a success. The spin was that North Korea, faced with a potentially regimechanging isolation from the world community, had backed down. What actually happened is quite different, and instructive about how to help defuse the North Korea crisis and others like it.

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Source:- IIPM Editorial, 2006


An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative





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11. Primary education as a mission under the banner of ‘Bharti Foundation’
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14. THE GREAT INDIAN DREAM
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"Military necessity”

The international pressure on government (there are roughly 75,000 human rights violation cases registered in various courts across the country) is evident in the fact that for past six years the annual human rights report card has not been forwarded to the United Nations. Such large number of cases only shows the dilemmas, which both the judiciary and the government face when it comes to striking a balance between “military necessity” and the need to protect human rights. Certainly, on one hand, the West expects all the countries to be tough against terrorism and on the other hand the West-based civil rights groups want the state to be more affirmative on human rights.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

'Hold it', SEZ the government

The SEZ policy has been controversial ever since it was announced in 2005. However, the government has now put a hold on the policy, waiting for the Relief and Rehabilitation policy to come in place first. Reason being, setting SEZs will require land acquisition by the government which will force thousands to be displaced from their homes, due to which a rehabilitation policy is primarily important. No further SEZ clearances will be given until the Empowered Group of Ministers reaches a decision. Some sections believe that widespread agitations might cause the ruling party to lose out heavily on votes in the upcoming elections, and hence the delay.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative