Kiwi Liquid Wax Polish ad

Similarly, the Kiwi Liquid Wax Polish ad showed a squeamy and clearly unlikable liquid (polish) dripping from a bottle marked X, while no such liquid dripped from the Kiwi bottle (what else!). The shape of the bottle X left no doubt that it was Cherry Blossom. Amusingly, even the government body MRTP agreed so – and the ad was ruled a case of disparagement. Subsequently, Kiwi was asked to discontinue the same. But poor Colgate, its cup full of woes continued from another front.

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Source:- IIPM Editorial

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The fight for consolidation gets fierce

UWB, which is a Maharashtra- based bank, is currently in the grips of a financial turmoil: a negative capital to risk weighted assets ratio and Non- Performing Assets ( N P A s ) higher than its net worth. But then, when we consider UWB’s presence in nine states with a network of 230 branches, it becomes a very attractive target for other banks who want to increase their presence and reach in the Indian market.

The bank also has a deposit base and outstanding loans worth Rs 64.8 billion and Rs 40.06 billion respectively. The bank that wins UWB will not only increase its reach in the western parts of India, but also will get access to low cost funds from smaller towns.

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Source:- IIPM Editorial

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