The Indian government has not established a single department on road safety

Dr. Mohan suggests that in order to tackle the traffic and road safety problems, the government first needs to set up a department on road safety at the national level. “Till date, the government has not established a single department on road safety. There is not a single job for road safety specialists in India,” argues Dr. Mohan.

Professor Geetam Tiwari of Transport Research and Injury Prevention Programme, IIT Delhi, in her research paper ‘Towards A Sustainable Urban Transport System’ has already highlights the need to segregate the pedestrians from motorized and non-motorised modes of transport for safe and convenient transportation. “If infrastructure design does not meet the requirements of these three, all modes of transport operate in sub-optimal conditions. It is possible to redesign existing roads to provide a safe and convenient environment for non-motorised modes of transport. This also results in the improved efficiency of public transport vehicles and an enhanced capacity of the transport corridor when measured in number of passengers per hour per lane,” highlights Tiwari.

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A company must wisely allocate its resources to maximise efficiency

Adi Godrej, Chairman of Godrej Group, sums it up thus “The Godrej group was attracted to EVA because it is a well-designed compensation system that rewards employees while taking care of the interests of shareholders.” Not surprisingly, both Godrej Industries and GCPL are amongst the top 20 companies in terms of dividend yield. GCPL declared an aggregate dividend of Rs.14 per share (350% on the shares with a face value of Rs.4 each) during the financial year 2005-06. In the year 2006, ICSA (India) managed to have a stupendous RoA of 1.5 as against 0.58 in the last year. The company is into building infrastructure in the power sector. Other companies in the top 10 list include HLL, Hero Honda, Tulip IT and Sesa Goa.

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Market cap of ONGC

Market cap of ONGC has grown by leaps and bounds over the past three financial years, from Rs.1.19 trillion on March 31, 2004, to Rs.1.86 trillion on March 31, 2006, of which Rs.608 billion was added in FY 2005-06 itself. Its mega public offer (also India’s biggest ever equity offer) of a whopping Rs.100 billion was over subscribed by 588% in the year 2004. Not only that, according to various analyst reports, ONGC has been recognised as a company that has created the maximum wealth during the past seven years. Of course, the company is also ranked 402 in the Fortune Global 500 companies list for the year 2005.

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As Hindustani as British are!

“Old habits die hard” is a cliché truly pertinent when we describe this colossal corporate mammoth. Hindustan Lever Limited (HLL), India’s largest FMCG company, has never failed to surprise even after winning criticisms. After announcing its depleted annual sales revenues of Rs.108.88 billion (which fell by 1.9%) and reduced net profits of Rs.11.99 billion (which fell by 33.53%) in 2004, it dramatically bounced back to report a double digit rise (10%) in annual sales revenues, which rose to Rs.119.76 billion and a truly commendable 12.94% rise in net profits for the year2005. Hindustan Lever Ltd., with its anglo-Dutch lineage (of Unilever), in fact, is as more or less Hindustani as a European company can ever be.

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Hero Honda:- Mobike pe Mobile offer’

BRAND : Hero Honda
HEADLINE : Now buy a Hero Honda and get connected.
BASELINE : ‘Mobike pe Mobile offer’
AGENCY : JWT

4Ps TAKE : Co-branding is the essence of this ad that says you can now buy a Hero Honda Splendor and ‘get connected’. In the visual, a relaxed-looking guy speaks on his cell phone, standing against his Splendor. Extremely functional, the ad talks about the “combination benefits” — ‘Mobike pe Mobile offer’ — one can get from riding the Splendor. Buyers can now get a Motorola C117 handset along with an Airtel prepaid connection — and even a chance to go for the ICC Champions Trophy. It’s a case of buy one, get lots free!

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Second 2: Honda Motorcycles & Scooters India

Let’s be frank on this. There is no company that can challenge Honda on the technology front. But HMSI has just two offerings in the bike segment – in the form of Honda Unicorn and Shine – making it an insignificant player amidst the strong competition. HMSI can surely be credited for taking the ungeared scooter segment to newer heights with its iconic Honda Activa. But a lot of homework still needs to be done in the motorcycle segment, which awaits some ground-breaking products from this technology maestro. Till then, this company’s strategy seems just like a spare tyre in the back...

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Watch out, this Gherkin’s for sale!

The Swiss Re Tower – or ‘Gherkin’ as it is popularly called because of its cylindrical shape and green tinge (like the vegetable!) – in the financial district of London is up for sale. The 40-storey building now has a price tag of $1.1 billion (euro 891 million), it was reported in the Financial Times. FT also reported that the owner of the building, the insurance group Swiss Re, has appointed agents to help with the sale; a number of offers have already poured in – and these include bids by Prudential, the Abu Dhabi royal family and ING. ‘Gherkin’ was designed by British architect Norman Foster and is one of the most recognizable buildings on the London skyline.

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