In search of salvation...

IIPM fights meltdown, places 2300 students By Education Mail Bureau

Dell has witnessed a massive slide of 63 % (from $784 million to $290 million) in its profits for the quarter ending April 30, 2009 while its revenues plunged by 23%. In fact, it’s the second consecutive quarter where Dell has seen its profits dwindle and has also admitted that the situation is unlikely to improve in the year ahead. No doubt, the genesis of Dell’s problem lies in the fact that it is caught between conventional retail format and direct sales. Dell is also undergoing a major restructuring and all this combined resulted in disappointing earnings. “I think Dell should focus on what they do best; they are actually the number two on-line retailer in the US and not the number one like Amazon. They should stop trying to be all things to all people and find a way to make their on-line effort world leading,” avers technology expert Rob Enderal. Certainly, if Dell wants to woo corporate clients, it needs to find a real differentiating factor or else the slide will continue.

Surbhi Chawla

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Delhi/ NCR B- Schools get better By Swati Sharma
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2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
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Manoranjan to cricketranjan...

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Brand: IPL
Agency: O&M

IPL’s Manoranjan ka Baap has been one of the most effective campaigns on cricket. Rightly positioning IPL as not just a cricket game for men, but an entire entertainment package for the whole family. Result? A lot of non-cricket audience (mostly women) have tuned into the tournament. With hoardings, commercials, radio spots, et al, the campaign candidly points out the very essence of IPL i. e. cricketainment. The response has been overwhelming. The opening match itself recorded a huge TRP of 8.1 (source TAM)! Now that’s effectiveness!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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AKARSH ANAND, REGIONAL HEAD, ICICI

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1. Liril – the bikini clad model impacted the consumer mindset & made the brand the market leader within a year of its launch overtaking established brands such as Cinthol
2. Air India’s ‘Maharaja’ campaign
3. Amul’s ‘Taste of India’ campaign
4. ‘Sabki pasand Nirma’ campaign
5. Cadbury’s ‘Kya swaad hai zindagi ka’ campaign

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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INDIA'S 100 MOST EFFECTIVE CAMPAIGNS

COPYWRITERS & ART DIRECTORS SWEAR BY CREATIVE INNOVATION WHILE MANAGERS ARE ADAMANT ON ‘EFFECTIVENESS’ ABOVE AWARD-WINNING CREATIVITY. BUT THE 4PS B&M POWER LIST OF INDIA’S 100 MOST EFFECTIVE CAMPAIGNS OVER THE LAST DECADE BELIES THIS NOTION. BE IT VODAFONE’S PUG, BINGO’S NO CONFUSION, GREAT COMBINATION OR AIR DECCAN’S FLYING MAN... AT THE END OF THE DAY, BOTH EFFECTIVENESS AND CREATIVITY MUST SELL TOGETHER TO SELL BETTER. AND YOU THOUGHT THAT THE CREATIVITY VERSUS EFFECTIVENESS STRUGGLE WOULD NEVER END? SAVOUR THE ‘TOP 5 PICKS’ OF A CROSS-SECTION OF INDUSTRY BIGWIGS ALONGSIDE THE 100 CHOSEN ONES! HAVE FUN :-)

SHAHRUKH KHAN - KOLKATA KNIGHT RIDERS, EST. LOSS: RS.24.1 CRORE

2300 IIPM students get jobs

"Suresh sells tender coconut water near the Eden Gardens. “My shop is very near to the stadium and during last IPL, I had seen a big increase in demand. Cricket enthusiasts that had come to watch the match would come out even during the break to buy tender coconuts. At that time my daily earning had shot up to Rs.4,000 and I was expecting similar or more returns this year.” However, Suresh is not the only one who would be adversely affected as there are many more coconut sellers around Eden Gardens and other venues, who will no more be in a position to reap benefits from IPL."

Another ‘martyr’ on the block will be the sponsorship revenues. Even key sponsors of the tournament are now turning down and are reconsidering their investments in the property. Reebok has already announced that it would slash its spend in IPL by 15-20% and Hyundai, Havells, et al, are also chalking out similar plans. Sources from Coke told 4Ps B&M, “Though nothing has changed as of now, but we are giving our investments a second thought.” (Second thought for the second season… interesting!). Even Nokia’s spokesperson says that the company is playing the waiting game, and is still working on the details on how to go about with things. Nokia was the second most visible brand in the first season of IPL, next only to King Khan. But its success was attributable to the interactive advertising that the company was able to do. Couldn’t BCCI & IPL have played a waiting game instead of the sponsors? Holding IPL in international venue means that the on-ground sponsors like Nokia, Pepsi, LG, et al, would have a lot to lose. One could argue that since these are all global brands, therefore visibility in South Africa or India will mean one and the same thing. But then what about home-grown brands like Havells? A franchisee owner (on conditions of anonymity) argues, “Suppose if Dabur was one of the sponsors, so does it make an economic sense for it to have visibility in South Africa.” The same logic would also hold true for the title sponsor DLF, which would also not stand to gain much from its association with IPL in this season.

Conservatives are pegging a correction of 40-50% in revenues garnered from on-ground activities and say that overall sponsorships can be impacted by as much as 30%. Apart from that, even merchandising and licensing deals of various franchisees would be affected by almost 40-50% because of this ‘slight change in plans.’ “Who would wear a Knight Riders’ T-shirt and helmet while watching the match on TV,” asks Mandar Natekar, Head, Revenue and Marketing, BIGADDA.com. Logical indeed! Mr. Modi & Co. need to perhaps ‘Google’ for answers to such queries. Brijesh Patel, CEO, Bangalore Royal Challengers admits, “The revenues from merchandising and licensing will definitely be lesser than what it would have been had the tournament been played in India itself.”

But, ace marketer Modi is confidently betting big on the fact that IPL is basically a televised event. A viewer will watch it irrespective of the venue of the event. On this front too, industry experts are uncertain. They argue that the TRPs of an IPL event will fall at least by 30%. Why? Well, they aver that there will be less hype around the tournament and fans may feel less connected with the event. Also, an international one day tournament (in which India is playing) happening on Indian soil generates roughly around 25-30% more TRPs than the same tournament held abroad.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
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This is my game; it’s alive!

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Gaming consoles are the new-age platforms for advertising agencies. But a lot still has to be worked upon. Now, the ‘programmers’ have to create magic for the marketers and advertisers. Bring brands to life, writes Arun Kumar Roy...

“Stop being a kid! Stop that game...” What’s that? Well, chances are that that was probably the statement that a so-considered adult shot at you, the last time you were busy scoring hard on your latest gaming console... Yes, India has long been known for a community where games are only left to be played by the ‘growing-ups’; ‘anti-gaming culture’ is what you’d prefer calling it! But over the past decade, with the advent of better gaming consoles, the whole scenario is in for a radical change. As per the PEW Study, 66% of all adults (aged 18 years and above) play video games on consoles or the computer. The figures suggested that the percentage of video gamers amongst those aged 18-29 was a staggering 81%, while those between 30 and 49 stood at an incredible 60%! Furtheron, the survey revealed that the average age of today’s Indian gamer has risen to 28 years – much above even the so-considered maturity age of 18-20 years. So what good news is this for the branded consumer goods and advertisement industries? Surely, technology has managed to move the real world of many into the virtual zone, and advertisers are now eyeing the video gaming industry as the next prospective arena for advertising and increasing brand awareness.

With investments on in-game advertising forecasted to touch a brobdignanian $1.8 billion by 2010, the future for those willing to bet heavy on this platform looks brighter than ever. Today, it is possible to analyse the effectiveness of every portion of advertisement dollars that an agency invests in online gaming, with the help of various algorithms drafted into games. All these analytics help them in designing better ads and placements. Companies like Massive, a subsidiary of Microsoft, have developed a powerful algorithm that use the Internet connection to transfer data back to the agencies, informing them about the gamer’s state of mind, amount of time spent on the current level, the kind of accessories a gamer uses, the time of day and many more. A number of games also use billboard-like ads and product placements to create a more life-like, realistic environment. In this regard, advertisements in virtual worlds and MMORPGs like Second Life and Sim City has become a common buzz. As per a survey conducted by Gamasutra, in-game advertising increases brand recall by 44% and positive brand association by 33%. Over 60% of those surveyed felt that the ads caught their attention and made games more realistic without interrupting gaming experience. A perfect example would be the Starwoods Hotels and Resorts that established an aloft hotel in Second Life. The beauty lies here. The real world hotel is yet to open-up, but an early preview to the gamers provides early feedback to designers from prospective guests and also help in spreading awareness about the same.

More importantly, integrating dynamic advertising into video-game environments gives brands a measured lift in consumer awareness and opinions of the players. And women are not excluded from the target segment here, as Ravi Kumar, Country Head, Gamloft, explains, “Those games which appeal to women are threats to popularity of TV. As casual mobile and other forms of gaming grow in popularity, TV as an entertainment medium will surely stand challenged.”

But there are challenges too! According to Gamasutra, around 82% of consumers feel that games are almost as enjoyable with or without advertisements, and this only points out to one fundamental issue – game developers need to make brands a part of their game and not just simply stick branded logos around! Once they do this, real life dollars will flow in aplenty...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
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For once, Don’t read it out...

As another Republic Day silently passes by amidst perpetual fear of another terror attack, it’s time to retrospect and ask a few uncomfortable questions. It’s a known fact that if there’s one country which is responsible for most of the predicaments that the world is facing today, be it economic recession, unprecedented ascension of terrorism, perennial unhappiness in a rat race from which there is no respite, it’s none other than US. And yet ironically if there’s one country which can take the responsibility of bringing the whole world out of all the predicaments, if there’s one country the world is looking up to for signs of hope amidst despair, it’s again that very same US. But why is it like that? Why is it that when the US President gives his inaugural speech after his oath taking ceremony, the whole world listens with bated breath? And why is it that while most of the educated Indians who would otherwise have little interest in politics, are crazy about the prodigy called Barack Obama and make sure to hear his speeches time and again in the YouTube while the address of the Indian President Pratibha Patil to the nation a day before the Republic Day just comes and passes by and no one cares two hoots to hear it, forget about getting inspired by it? Well, even if there is no straightjacket answer to it, one thing that can be claimed with impunity is that in spite of the all the protocols at place, the President of US is not driven by protocols. ....Continue

In black and white

With near thunderbolt pace, American President Barack Obama has transformed the line of US foreign policy less than a week after taking oath to the office by making apparent that the US’s aspirations and objectives will be in accordance with American ideals and the rule of law. Saying “we have no time to lose”, Obama summarised in a curt reply how pressing he deems it is to bolster American international relations and to graph a new line in foreign relations.

In the first two full days, the new government has set swiftness for taking action that was unheard and unseen in Bush’s administration. Giving orders from the White House and State Department headquarters alternatively, Obama pronounced the shutting down of the Guantanamo Bay confinement centre in Cuba, discontinuation of ruthless grilling manners by intelligence officers, halting of armed forces courts for alleged terrorists at Guantanamo for at least four months, ending of covert prisons upheld by the intelligence community overseas, and the selection of two extraordinary diplomatic envoys to deal with sensitive issues of Arab-Israeli amity and Afghanistan and Pakistan.....Continue

The finest in its size - Sri Lanka

After leaving many stones unturned, I had to move to my next stop, Hikkaduwa. It was the first area to be developed for tourism and is still one of the most popular beach resorts. The exotic coral reef running parallel to the shore and sub-tropical fish can be explored with scuba equipment and licensed instructors. Little further down the coast is the dwelling place for a wave of international surfers who often greet you while surfing with schools of dolphins and occasional whales.

The next day, my excitement levels were hitting the ceiling, as I had to go for Ballooning. Though it was my last day but I was convinced that it’ll certainly not be the least in terms of fun I was having in Ceylon.

Adventure Centre Asia is the leading balloon operator in the island and offers the most spectacular aerial view of the cultural sites like Polonnaruwa, Sirigiriya, Dambulla and Yala wildlife national park. This exhilarating experience allows one to witness the wildlife in their natural habitat without violating their privacy, fly over placid lakes and get a bird’s eye view of historical ruins without tampering with the landscape. They call this “soft tourism”.

As we began our descent, my heart felt heavy, my stay in the land of many names (Ceylon, Lanka, Tapobrane or Serendib) was better than I could imagine but now over. As I boarded my return flight, the charming airhostess asked, “So how was your stay?” staring through her and reminiscing, I replied, “just serendipitous!.”....Continue

All out of luck!

A gazillion self help books will tell you in several different ways how we get exactly what we visualise for ourselves. Going in exactly the same direction is “Bad Luck Govind”, where a pessimist Govind (played by one-time VJ Gaurav Kapoor) is convinced that he brings bad luck to everyone around him – be it cows, cars or chawl goons. So while he tries to flee his bad fortune by moving from Delhi to Mumbai, it only gets worse once he gets mixed up with the local thugs, who begin to exploit his ‘bad luck effect’ to ruin things for their rival gang.

While the concept could have been shaped up into a laugh riot, Gaurav’s really realistic portrayal of a loser is quite a dampener! The heroine, Hrishitaa Bhatt, is hardly noticeable. The couple Archana Puran Singh (in a cameo) and Parmeet Sethi keep this film afloat, while the few laughs in this film are largely thanks to Zakir Hussain, who plays a thug transforming into a woman due to the rival gang exchanging his body building supplements with hormone changing pills!....Continue

Never bought his own clothes!

Mohan Singh, Samajwadi party MP, Uttar pradesh

He does not recall when he had bought his last pair of pyjama and kurta… "in every public function I attend, people give me at least one pair, so I do not need to buy any own my own", says the Uttar Pradesh MP. As for the rest, once in a while his father-in-law gets him clothes stitched by tailors…. He has been like that ever since I got ot know him. For instance, last June, on a scorching afternoon, I saw a familiar face on Delhi’s Raisina Road, very near Parliament House. When I looked closely, yes, it was him, Mohan Singh, the samajwadi Party Member of Parliament....

So I asked him: “Mohan Bhai, where are you off to in this heat?” “Home,” he said plainly. “It is so near to the Parliament that every day I go walking back home after the House closes.” He does have a vehicle though, belonging to his son-in-law, but “why do I need to use it?” When seldom he needs to attend seminars in Five-Star hotels, he uses that car, he admits. Then he smiles and jokes: “After all, they stay with me and save their rent, so they might as well do this small favour to old Papa!”

As for relationship with his old father, the river runs upstream! It is his father who sends him essentials from the village, and even puts in Rs 20,000 each election year. Like Bachi Singh Rawat, Mohan Singh spends roughly Rs 20,000 of his salary on himself and family, the rest being spent on medicines, other help and travel expenses for people coming to see him from his constituency. If sometime his relatives pester him for a dinner at a Five Star, he refuses…...Continue

BRASS TACKS

New Delhi-based nonprofit Wildlife Protection Society of India suggests that since the tiger numbers have declined, at least 141 leopards have become victims of poaching so far in 2008.

It’s not that we don’t want to settle down at one place with good amenities, but working in the forest comes easy to us and all other vocations seem difficult. My children are studying here in the school run by WWF, especially for our kids. And after living here, they now don’t want to go back to the jungle life. Though we might earn more money in what we do and there is nothing like living with one’s own community, we are still ready to settle here if the government helps. But if it takes long, we will have no choice but to resume hunting. To you all, animals must be important more than human life, but for us they are a means of living.....Continue

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The Sunday Indian

Turnout mystery!

Unthinkable voter turnout initially baffled analysts, but it seems this is realpolitik

Groom Piara Singh, wearing a sehra (wedding head gear) became the centre of attraction at the Bikhangala polling station in Udhampur district when he arrived in a vehicle along with 60 baratis. Polling staff as well as voters, already standing in a queue, were amazed to see the marriage party at polling booth. And a woman, injured on the way to her booth, cast her vote before she went to the hospital. And this is the story of Jammu & Kashmir today. Separatists had issued an election ban diktat. But the result? In all but two constituencies, voters amazed India: the highest turnout registered was 77 per cent in Mendhar constituency in the first phase. Even more surprising is that Mendhar had seen a voter turnout of 60 per cent in 2003. Surankote and Poonch-Haveli also saw tremendous rise in voter turnouts. Surankote had voted 40 per cent in the last election and this time scored 74.38. This rubbished all predictions of a poll washout under threat from terrorists and moderate separatists, so much so that when this happened analysts were hard pressed for a proper explanation. The ground reality was two-fold. Many voters, without wanting their names out, told TSI that it is all right for separatists to give a call, “but so long as we are in India, we need the MLAs for our every little need. Who will get us the power, the water or the roads?”

Besides, it is also a fact that many in the Valley came out to vote in chilling cold because they feared staying at home would give the Bharatiya Janata Party a lead. And for the village people, this was one occasion, too, to go out and do something different than just sit and shiver at home!....Continue

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The Sunday Indian

Political analysts liken this to the Santhal Rebellion

In fact, it was when the leaders – including Lalmohan Tudu, Sidhu Soren and Chhatradhar Mahato - went to inform the Lalgarh police station about the Rail Roko call, that senior officials assured them of looking into the major issues. The Committee sat for four hours to hammer out the deal with Additional District Magistrate (General) Aaron Israel, Additional Police Super (Town) Shubhankar Sinha Sarkar, DSP (Operation) Arnab Ghosh and other senior administration officials.

It is important to recall that the massive tribal stir that swept away CPI(M) cadres and chased away police from village after village in the entire Jungle Mahal area, flared up in protest against mindless police atrocities in the wake of the so-called bomb attack on a convoy of state Chief Minister Buddhadeb Bhattacharjee on October 8. Police unleashed a massive repression. A pregnant woman suffered a miscarriage in brutal beating. Police arrested three school children and some women, accusing them of trying to assassinate the CM! By the way, the atrocities were focussed in the same Chhotopelia village where the tribals surrounded the CRPF party on December 8.

The upsurge has now spread across Bankura, West Medinipur, Purulia and also Nadia and Barddhaman, where tribal people are not so large in numbers. And Lalgarh today is being likened by analysts to the Santhal Rebellion against the British Raj that had shaken the Empire! Possibly sensing is, Bhattacharjee apologised for police atrocity in the state Assembly, but that has clearly cut no ice....Continue

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The Sunday Indian

"Even if the militants are linked to Lashkar-e-Taiba, who do you think we are fighting?"

The Mumbai carnage and subsequent developments have also alarmed the US government because war between India and Pakistan would mean diversion from the "war on terror", that is neither in the interest of the US nor the vast majority inhabiting South Asia.

"In some ways that whole region is like a forest that hasn''t had rain in many months and one spark might be enough to touch off a blaze," said White House Press Secretary Dana Perino on December 1, the same day US Secretary of State Condoleezza Rice called on Pakistan to provide "total" cooperation with India on the Mumbai attacks, as she began a trip that includes a "solidarity" visit to New Delhi.

Deterioration in Pakistan-India relations would only strengthen anti-democratic and fascist forces in South Asia, including rogue elements in intelligence agencies and would be a blessing in disguise for Islamic militants adamant to push Pakistan back to the medieval ages.

"The timing of the Mumbai carnage clearly indicates that terrorists want to sabotage the peace process between Pakistan and India. The two neighbours should seriously cooperate to apprehend the culprits and refrain from accusing each other because that would only serve terrorists," said Karamat Ali, director, Pakistan Institute of Labour Education and Research, a thought echoed by Anis Haroon, general secretary, Pakistan-India People''s Forum for Peace and Democracy.....Continue

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The Sunday Indian