Tuesday, August 26, 2008

H(w)ealthy threshold…

Ashrams with limited resources are doing wonders for India
India – a country where medical expense is 7% and 5% of consumer expenditure in rural and urban areas respectively, it is quite a shame that even with profuse resources, the government chooses to spend only a measly 1% (approx.) on health, a figure which might just reach a mere 6% by 2010.

On the contrary, retrospection reveals that an unprecedented attempt is being made by a lot of ashrams in order to make a difference in the lives of the beleaguering lot who can’t afford to shell out lakhs for private medical treatment. For instance, the Ram Krishna Shewa Shangha has 15 hospitals with 2,254 beds and treated 84,690 patients in 2006 and this was further complemented by 129 dispensaries and 49 mobile medical units. And for that matter, the splendid Swami Ramdev Ashram near Hardwar is pioneered under the tutelage of the guru himself and has space for 5,000 patients who could be from any rung in the socio-economic spectrum. A patient whose treatment cost nothing less than Rs.26,000 was healed at almost an amount equivalent to zilch in the lesser known Vanvasi Kalyan Ashram.

With millions dollars of investments in the industry and emergence of hospitals like Rockland, Appollo, are catching eyes of millions. Unfortunately, high costs of medicare in those hospitals are beyond the budget of millions of middle and lower class Indians. In such situations, these ashrams are delivering quality medication with modern technology at cheap cost, world class infrastructure, environment, dedicated and experienced doctors and most importantly, unique approachability of serving, which is ‘unsellable’. Well, with the increasing number of Good Samaritans with good intentions in the motherland, it seems like India can really look forward to a new dawn in ambit of medicare and health.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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Monday, August 25, 2008

Building dreams from slums

HEMANT SHAH: AKRUTI CITY LTD.
When you have an entire building to yourself in the snootily upscale Malabar Hills locality in Mumbai, the odds are that your swagger will have a panache that is distinctive. And if you betting big time on one of the most ambitious projects in the real estate sector in India, the swagger doesn’t look entirely out of place either. Sitting across the man in a plush sofa in a drawing cum living cum dining room, you can’t help these thoughts cross your mind as the energetic Hemant Shah, Chairman of Akruti City Ltd. bombards you with homilies, analogies and alliterations that are genuinely amusing.

Sample this gem from him when asked for his views on the tentative, apprehensive and reluctant steps taken by policy makers while dealing with the massive increase in dollar inflows into India. “As far as I am concerned, God is favouring India with pouring rain. So we must create new lakes, ponds and reservoirs to store and utilise the extra water coming our way. But what does our government do? It is trying to stop the rain with umbrellas!” he says.

In the big bad world or real estate in Mumbai & Maharashtra, very few entrepreneurs have been able to leapfrog from being one of the dozens of small time wannabes, into a modern corporation with rapidly growing revenues, and a clear vision on how to expand and grow over the next 10 years, as one of the premium real estate companies of India. Some names that come quickly to mind from Mumbai are the Rahejas and the Hiranandanis. By going public in January 2007 and raising Rs.360 crores by diluting 10% of his stake in the company, Shah has smoothly made the transition from a ‘builder’ to the CEO of a modern real estate company.

He is now in august company as one of the who’s who of India Inc. and is now rushing to cash in on the unprecedented boom in the real estate sector in India. Industrial parks, software & IT parks, Special Economic Zones (SEZs), satellite townships and organised retail – all promise to generate billions of dollars in revenues and profits in next decade or so in Indian economy. And Shah is not one to lose out on this golden opportunity.


As the smart analogies are unleashed by Shah in a torrent of words, you put your coffee cup down on the gleaming glass top table and wonder if he represents the animal spirits of the Indian entrepreneur unleashed in the 21st century. Of course, Akruti City, with an annual revenue of Rs.900 crores and market capitalisation, is not yet in the stratospheric league occupied by the likes of DLF, Unitech, Ansals, Rahejas and Hiranandanis. Compared to the $25 billion that K. P. Singh of DLF can claim as capital of his net worth, it would appear as if it would be a while before Shah and his company Akruti can lay claim to being one of the big daddies of the real estate sector in our country.

But you simply cannot doubt the confidence of the man even for a moment. “I do not benchmark myself against any other person or company. I have my own plans and am certain they will work out,” says Shah. And what are the plans? Akruti is doing what most real estate companies are doing at the moment in India. There is an under construction project in Panvel near Mumbai to develop a theme based township spread over 3,000 acres. There is a 134 acre SEZ coming up in Mumbai, besides more ambitious SEZs coming up in Pune and in Gujarat. Shah is excited about all this no doubt. But his eyes dance and sparkle when he talks about his ace in the hole – the slum rehabilitation project started by the government of Maharashtra. The sprawling slums of Dharavi are the arena in which Shah and Akruti aim to catapult into the heavyweight league in the Indian real estate sector.

Real estate companies are required to build modern flats for slum residents after a mutual agreement to which slum dwellers from Dharavi can shift. This will enable the company to use the vacated land in Dharavi for commercial purposes – developing office spaces as well as residential projects. Do remember that Dharavi is almost in the heart of the city and once the project is completed, real estate prices here will reach stratospheric heights. Any company that can grab a significant share of this project will almost certainly join the multi-billion dollar club. And Shah appears supremely confident that this will be his ace in the hole. Akruti plans to commercially exploit close to 10 million square feet of prime real estate through this project, a surefire way of getting into the billion dollar club.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
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Wednesday, August 13, 2008

WHEN SECOND LIFE MATTERS

Failures in ‘First life’ turn victors in ‘Second life’, contends RAUNAK ROY

Is your life going nowhere? Are you so bored that you don’t even feel like waking up in the morning? Don’t worry – this is not a Tele-Brands TV ad for some miracle tonic. I am about to tell you how you can get a second chance. A Second Life so to speak. It will harmoniously coexist with your real life but at the same time allow you to do whatever you can’t do in it. Allow me to introduce you to the online virtual 3D world of Second Life. It’s a place where four million people across the world are leading an alternate existence. Too bad if you never heard of it. This is your opportunity to make up on lost time.

Like most who get onto Second Life (SL) for the first time, I also thought that it was a MMORPG (a Massively Multiplayer Online Role Playing Game). But being a self-professed geek and having played my share of ‘Ragnarok’ at the neighboring cyber cafĂ©, I had some idea about MMORPGs. This mouthful basically means a game which can have thousands of players connecting from across the world to play as some specific character with a specific objective. Ragnarok was one MMORPG that was decently popularized in India across cyber cafes. But once I got online in SL, I realized that it was not a game. It does not have scores, levels or end objectives. There is no quest to rescue a princess or clean a planet of its undead.

SL was created by a company called Linden Labs (www.lindenlab.com). Founded in 1999 by Philip Rosedale to create a new kind of 3D -shared experience on the internet, Linden Labs today is the pioneer in the concept. Linden Lab associates have previously worked at leading entertainment companies such as Electronic Arts, Disney, THQ, Acclaim, Hasbro, and Mattel. Also known as Lindens in-world (their sign-on last name is always Linden), it continuously works behind the scenes to make sure that SL is up and running and functioning as you want it. Apart from their regular development and maintenance work, they were always online in-world on chat or IM to answer your questions and solve your problems.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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ZEE BUSINESS BEST B SCHOOL SURVEY
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IIPM in Financial times (Print Version)
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Tuesday, August 12, 2008

Direct investments

Use Direct investments – keep your costs low: A recent SEBI ruling has allowed investors to invest directly with the fund without being charged ‘entry loads’. An entry load of say 2.5% would have meant that on an investment of say Rs.100, only Rs.97.5 would have got invested and Rs.2.5 would have been paid upfront to the distributor as commissions. So investors are well advised to utilise this option of direct investments and thus save on the entry load. And apart from direct investments, other things being equal, invest in schemes with lower expense ratios.

Consider investing through Exchange Traded Funds (ETFs): ETFs are mutual fund schemes which are listed on the stock exchange and can be bought and sold like an equity share. So for investors who can’t seem to decide on which fund to invest in or are unable to access a particular asset class can do so through an ETF at lower costs, greater convenience and higher liquidity.

Benefit from tax saving plans: Investments in tax saving plans like the ELSS offer tax deduction at the time of investment and help you manage your taxes while investing into equities. Do not fall for the ‘dividend rebate’ bait, invest for the long term and enjoy the benefits of compounding your returns.

Put your surplus cash to work: Liquid Fund schemes of mutual funds help manage the short term cash surplus of investors. Instead of keeping it idle in savings and current accounts, it can be invested in liquid funds. It is largely used by corporates and high networth individuals, but it’s an ideal product even for retail investors.

So, these are some of the broad points that an investor can keep in mind while investing for the long term through mutual funds. Happy Investing!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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The Indian Institute of Planning and Management (IIPM)
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Monday, August 11, 2008

Virgin Radio a goodbye

But what comes to Branson as a bonanza may be a bad start for BCCL, as right at the onset they have to kiss the ‘all-popular’ brand name Virgin Radio a goodbye. However, industry experts feel that Virgin Radio buyout is not a bad deal for BCCL. Sample this: BCCL has bought Virgin Radio from SMG for $106 million (in 2000 SMG bought Virgin Radio for $500 million at five times higher price). With the assets of the company valued around $136 million and the radio channel commanding a regular listenership of 2.7 million, this means that even without the brand name it’s a lucrative deal for BCCL. Amita Sarkar, Media & Entertainment Head, FICCI, feels, “BCCL is a huge success in itself as far as brands are concerned. Given the infrastructure of Virgin Radio, creating a new radio brand in UK won’t be a difficult task for BCCL. Brand creation is something that it knows the best.”

BCCL will invest approximately $30 million over the next few months to re-brand the acquired company. However, the challenge remains to establish a brand, which will be equally adored by UK radio listeners. The competition is definitely going to be tough as a lot of consolidation is happening in the UK radio sector. Moreover, in the times to come Richard Branson himself will launch a new radio station under the Virgin brand itself. That again will be a big challenge for the Indian media house. But with the growing Indian population in UK and a cult-following for BCCL-promoted TOI, the going won’t be tough for it.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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Thursday, August 07, 2008

Bottled Up and battlelines drawn


IIPM Ranked No. 1 B-School In Global Exposre - Zee...

If fizzy colas were not enough, as summer approaches, the market is all set to witness a tough battle in the packaged bottled water segment too. Bisleri, Kinley, Aquafina, Himalyan and a host of regional and local players have jumped into action. May the ‘purest’ marketer win, says PAWAN CHABRA

Western Express Highway in Mumbai has been the route to success for two well-known men. One was the make-believe super biker cum thief Kabir aka John Abraham in the Bollywood flick Dhoom; and the other is the crafty Ramesh Chauhan, who has masterminded the runaway success of the Rs.500 crore bottled water brand, Bisleri in the country, from his 1st floor office in the sprawling aqua green Bisleri facility on this highway.

Chauhan may be short, stocky and nearing 70, but his enthusiasm and vibrancy over the years has not diminished an iota. After all, despite the entry of a slew of MNCs (including Coca- Cola with Kinley and PepsiCo with Aquafina) and their cutting edge marketing gimmicks, Chauhan has not lost his first mover advantage in the segment. He has been able to sustain and grow his market share in the over Rs.2000 crore Indian bottled water mart. “We have no competitor. Our biggest competition is our own incompetence,” he grins, describing how it is the unorganised sector, which is presently walking away with the largest chunk of their potential consumers. Bisleri claims 66% market share of the organised segment. “If we were present where the unorganised players are selling, they would not be there at all,” grimaces Chauhan.

He’s not too far off the mark. Till last year, the number of bottled water licences issued by the Bureau of Indian Standards (BIS) were above 1800. But while the figure includes a host of regional players, it also includes MNCs like Kinley & Aquafina; as also domestic giants aka Bailey (Parle Agro) and Himalayan (acquired by Ratan Tata last year). While the regional players may be sweating it out in their home turfs, the national biggies are fully geared up to wrestle it out with Bisleri in the Indian bottled water combat zone.

And as the weather in the country is getting hotter by the day, so is the competition in the Indian bottled water market. Says Homi Battiwalla, Vice President, Emerging Categories, PepsiCo India, “We are among the top three players in the packaged retail water business. This year, we have aggressive plans for Aquafina and will be focusing on consumer engagement.” At the start of the year, PepsiCo revamped Aquafina’s 500 ml carry pack for the Indian market, giving it an an enhanced translucent blue label to entice consumers. Starting April end, the soft drink company will also replace all existing packs of Aquafina, with new labels. “Packaged bottled water is a low margin game and is more or less an impulse purchase even today, so marketing plays a crucial role,” avers Abhishek Jain, Research Head Stocksidea.com.

PepsiCo is not alone in upping its competitive antennae. Kinley, the second biggest bottled water brand in India, from the Coca-Cola stable, is also going great guns. The beverages giant is now giving final touches to launch BonAqua in India, another packaged water brand from its global portfolio. The bid is to position BonAqua in the premium segment – to take on Bisleri’s recently launched variant called Bisleri Himalayan Water, which is positioned in the premium segment. Coca-Cola India is banking on modern trade to give its premium brand the requisite fillip.

Analysts opine that with Ratan Tata at its helm now, even Himalayan (which operates in the premium segment) should be preparing to up its stakes in the bottled water mart. Nearly 70% of the market share in this niche segment is held by Himalayan. The brand is also a clear leader in the institutional sales segment, where its USP of being ‘packed at source’ has helped Himalayan considerably. “Himalayan is packed at the source and its composition is entirely different as compared to other brands in the industry,” opines Jain. With both Bisleri & Coca-Cola giving a shot at this premium segment, institutional sales of premium bottled water can well emerge as a high potential market for the industry in coming times.

Coming back to the mass packaged water segment, in a business where distribution plays a vital role, Bisleri’s slow and steady market expansion since 1969 has given it an upper hand vis-Ă -vis competition. Sources in the industry agree that distribution can help this impulse purchase product like no other marketing activity can, including advertising. Bisleri boasts over 50 manufacturing plants across the country (ahead of competition), the latest addition being at Andaman & Nicobar islands. “The more plants you have, the more is your distribution reach. For this low margin biz to be viable, plants need to be within a 150-200 km radius of the distribution circle,” explains Ruchika Desai, Brand Manager, Bisleri.

On the other hand, thanks to their soft drink business, Aquafina & Kinley have managed to capture an altogether different distribution channel, that of modern retail formats. Chauhan minces no words, when he launches an attack against them. “Kinley & Aquafina have a total dissolved solids level (TDS) of less than five (where zero TDS stands for distilled water) and Bombay Municipal water has 40 TDS. So, Municipal water is much better in terms of minerals.” Easy to say, but tough to digest without scientific laboratory tests. Given that for the average consumer there is hardly any differentiation between various bottled water brands, Bisleri constantly needs to be on its toes to protect its market leadership. Chauhan evinces his company’s plans to launch a slew of product extensions soon, including flavoured water.

For sure, as the summer of 2008 approaches, the battle between the bottled water majors for market share is going to get hotter. Bottom line is – how quickly can these players grab consumer attention and bottle up his impulse spending for thirst quenching.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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Wednesday, August 06, 2008

The MobileStore

By far, The MobileStore that is powered by Essar (and now even Virgin has joined the party) and kicked off its operations in April 2007 is seen as the most aggressive contender (by virtue of having the largest number of stores on a pan-India basis) in the category. These Essar backed outlets had a big budget launch late last year and presently follow three different size formats: large (1000-1500 sq ft), medium (800-1000 sq ft) and express/corners (150-200 square feet), with even smaller format stores located primarily in large malls. These distinct formats have helped the mobile retail chain to cater to a variety of customers, as also enjoy greater brand visibility.

For the uninitiated, Hot Spot, promoted by Spice Corp., was the first to spot an opportunity in this segment way back in 2005. Reminiscences Sanjay Mahajan, CEO, Hot Spot, “At that time, although the mobile industry was growing at a CAGR of 70%, the sector was highly unorganised.

Consumers did not have a choice of going to one shop which would answer all their mobility needs in terms of handsets range, volumes and after sales services. And it was not just about mobile handsets, but also music players (iPod style), laptops, digital camera and DTH.”

Seeing the potential and also sighting an opportunity to promote their respective brand to end consumers, handset manufacturers like Nokia, Sony Ericsson and Motorola have also opened their own concept stores to push sales via the experiential route. Lloyd Mathias, Director Marketing India, Mobile Devices, Motorola says, “With phones getting sophisticated, one needs to add the touch and feel factor to enable customers to experience the phone, before making a purchase decision.” But emerging mobile retailing companies say a resounding ‘NO’ to feeling the competitive heat from these experiential stores? “These companies would never be able to provide the amount of variety and the kind of value adds that we do,” says Rajamudhiah pointedly.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, August 05, 2008

A ‘High Definition’ smile please!

Sony finally clicks on some big shots to keep the competition at bay

The holiday season in India is not only a time for families to take a break from their daily routine, but is also an opportunity for companies to get some respite from their sluggish business cycles, and boosting sales besides. Encashing on the holiday season, Sony India recently unveiled its new range of models in Digital Imaging category. Sony, despite having a tremendous brand value, was somehow beaten by underdog Canon India in the cameras segment and it was only around Diwali last year, that Sony could overtake Canon. In an exclusive conversation with 4Ps B&M, Masaru Tamagawa, Managing Director, Sony India Pvt. Ltd. discusses how Sony beat Canon in the segment, besides sharing his future plans for the burgeoning Indian market.

What factors did you focus on to win the race back from Canon?
I would like to focus on three factors first being our product strength. Last year, we launched 11 products and this year we have launched 13. We have been continuously expanding our product lines to meet the end customer’s need. Secondly, we focused on aggressive advertising and brand promotion. And lastly, we enhanced our sales channel network. Apart from exclusive Sony Stores, we have been focusing on multi-brand outlets as well as on photo channels. Our position in the photo channels was relatively week and over a period of time, we have improved in this area as well.

Why hasn’t Sony so far come up with SLR cameras, while most of its competitors have?
The market segment for this product is very small in India and it’s mostly professional cameramen who use it. Also, these cameras are expensive. As of now, we are not promoting SLR cameras in India, though we have this product in other countries like Japan. In India, we want to first focus on our slim and stylish Cybershot cameras. Maybe three to five years later, when our market for Cybershot cameras is ready to spend that amount of money on SLR cameras as well, we might promote this product in India.

And what about flash memory based video cameras?
Most of our products in India in Digital Imaging category are high-definition and also expensive. We want to cultivate the high-definition demand with the hard-disk drive first. Once this market is ripe, we will bring in flash memory digital video cameras.

Sony has always positioned its products in the premium category. But now, with other players becoming aggressive, do you think it is relevant to continue with this kind of positioning?
Yes, because we are a premium brand. And not only in India, but all over the globe, our prices are the highest. Our products are premium because of our technology, brand value and quality. Although, the Indian customer does find our products expensive and often go for a brand, which is cheaper than us, but by paying a little more money, they will get a better product with superior quality.

Sony Digital Imaging has no corporate brand ambassador. Any particular reason for not following suit with others?
We haven’t felt the need yet. Roping in a brand ambassador would be an easy way to do things. Our products are strong and we’ve a good network of channel partners as well as well-oiled machines in place.

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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A catwalk on mall street!

With fashion in their backpocket, Provogue hits realty biz with Prozone

India is still is at the tip of the iceberg when it comes to organised retail. However, as big players with deep pockets move in for a kill, the market is bound to expand and so is competition among realty players. According to industry experts, the number of malls in India in next two years will reach a whopping 600 from just 114 in 2007. And bidding to cash in on this is Prozone Enterprises (a JV between Prozone and UK based Liberty International PLC), the real estate arm of the renowned fashion brand Provogue. Incidentally, Provogue has already carved a distinct niche among other apparel brands in the country and is now set to give the domestic realty players a run for their money. However, being new to the industry, it won’t be as easy a route this time. But, then who said success comes easy? In conversation with 4Ps B&M, Tim Eynon, CEO, Prozone Enterprises Pvt. Ltd. and Director, Provogue (India) Limited reveals future strategies of both the companies.

What are your plans with Prozone’s for Indian retail?
We are planning to open 12 malls in Tier-II cities and we have already tied up with six land owners for the same. We have also booked the other six sites for the malls. All of them are private land owners till now.

When would the first mall come up and where?
It will come out in the second half of 2009 at Aurangabad followed by Indore, Jaipur, Raipur, Nagpur and Surat.

Will these be specialty malls?
We are giving space to more than 250 retailers under one roof. So, it can’t be a specialty mall.

How do you plan to go ahead with Provogue? Is it involved in the real estate business too?
We currently have 120 stores in the country and will be adding two new stores every month. We will go at the same pace at least for the next one year. Provogue and Prozone are two different companies. Provogue has nothing to do with the real estate business.

With respect to Provogue, what other market segments are you keen on targeting?
We have recently entered the fragrance business. The women’s wear segment is also one which holds a lot of potential because as of now 60-70% of formal western clothing is still sold through the menswear segment.

Is the company interested in entering the kids wear segment too?
The kids wear business is very lucrative, but Provogue has no plans to enter the business as of now.

Like other fashion brands, do you have a plan to take Provogue to Tier-II & Tier-III cities?
We have plans to open stores in Tier-II and Tier-III cities. Most of the stores are spread across 1,200 square feet, but now we are looking at bigger format stores for the metros which could even go up to 5,000-10,000 square feet. We are more interested in opening the Provogue Studios, which will give customers altogether a new experience.

How do you plan to differentiate when it comes to mall business?
We are also interested in amusement parks but they will be a part of the whole mall and not alone as it will be a centre of attraction for the people coming to the mall. We want to provide people a nice experience altogether and not only a shopping complex.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
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domain-b.com : IIPM ranked ahead of IIMs

Monday, August 04, 2008

It ain’t no kids stuff!

They’ve been outsourcing their animation work to India for long. It’s now time for the global biggies to set shop here. leella rani dondapati & surbhi chawla find out more

Simon, a design engineer and my immediate neighbour, complains, “My kid and his friends are almost always at it, leaving little room for us in the scramble over the gadgets.” How often have you witnessed a tussle or been a party for an early grab of the TV remote or a PC with your siblings, while the rest of your family busily snorts into the morning cuppa or juggles with their daily chores?!! Ahaa, not an unusual affair in most of the households across the globe!

Much of the animation content is created with a mind to appease these kids and they are the biggest consumers to any form of animated media be it films, TV shows or even games! Undoubtedly, animation films whip magic on the young minds. Interestingly, character animation in Stuart Little, Hollow Man, Spider-Man, Stuart Little 2, Harry Potter, are all the classic examples of such movies. However, a closer look at these movies and their box office would clear the myth that these movies were made only with kids in mind. The ground fact is that most movies based on animated characters are actually targeted at family viewing audiences and this trend is on a roll.

Another trend that is helping this industry to thrive is an increasing use of special effects in the movies and the coming up of live action movies a la Matrix and I Am Legend, fitting the bill. Even Bollywood movies too are looking at this with trend with keen eyes with films like Dhrona, Love Story 2050, Roadside Romeo (collaboration between Disney and Yash Raj’s venture) are already in pipeline. Even the numbers have started to reflect this rosy tale of the Indian animation industry. While the media and entertainment industry has been growing with a CAGR of 19% for the past 3-4 years, animation industry in the same time frame has been growing at a CAGR of 30%. Incredible! But with close to about 72 animation films in various stages of production at present, this is just the beginning of animation revolution.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Friday, August 01, 2008

Aspirations running high

The ‘premium’ niche offers better margins

when Korean consumer durable major LG decided to shed its mass-marketer tag globally and reposition itself as a premium segment player, more than a few industry watchers smirked with disdain. After all, the fortune is at the bottom of the pyramid... so, why is LG digging its own grave? But hey, LG may yet have the last laugh, at least in India. Here’s why...

Traditional consumer demographics are changing, disposable incomes are on the rise and the new Indian consumer is actively seeking the best fit for his individual lifestyle, which is definitely NOT mass. With consumers no longer beating the oft-trodden path and having more money in their wallets too, LG’s strategy is bang on the mark. Says V. Ramachandran, Director, Sales & Marketing, LG, “Consumers are shifting from conservative product lines to modern and niche commodities thanks to higher incomes and increased awareness. Attractive loan schemes have further added to this demand,” adding that the premium category within the mass has more acceptability among Indian consumers than ever before.

Ajay Sharma, Country Manager, HTC India (which makes PDAs and Palmtops) says, “More companies are launching products targeting the premium segment. Niche marketing is also catching up, as differentiating your product from peers has become an imperative in today’s competitive scenario.”

Many marketers, like Chinese consumer durable company Haier, are therefore even choosing to differentiate their product by giving it a heavy price tag and labelling it as ‘premium’. There’s also the lure of higher margins enjoyed by the premium segment products. When the Korean chaebols entered the Indian market, they sold their stuff at dirt cheap prices to compete with well entrenched players like Videocon. More than a decade later, LG & Samsung are clamouring to gain acceptance as premium segment players. The bid is also to earn more profits per unit sold. “Where mass marketing helps us to increase our profit, selling to the premium segment helps us to attain an absolute high margin per unit,” asserts Ramachandran. The recent launch of LG Viewty – a five mega pixel camera with a three inch display screen and LG Pearl Black LCD – the first piece in the company’s proposed Design series, is a step taken by the company to reach the premium segment. Both these products are targeted at high-end consumers. Even Samsung recently unmasked a fantastic 70-inch LCD TV (with a 7 digit price tag) for the ‘ultra’ hi-end consumer.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs