Manoranjan to cricketranjan...

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Brand: IPL
Agency: O&M

IPL’s Manoranjan ka Baap has been one of the most effective campaigns on cricket. Rightly positioning IPL as not just a cricket game for men, but an entire entertainment package for the whole family. Result? A lot of non-cricket audience (mostly women) have tuned into the tournament. With hoardings, commercials, radio spots, et al, the campaign candidly points out the very essence of IPL i. e. cricketainment. The response has been overwhelming. The opening match itself recorded a huge TRP of 8.1 (source TAM)! Now that’s effectiveness!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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AKARSH ANAND, REGIONAL HEAD, ICICI

IIPM Best B-school

1. Liril – the bikini clad model impacted the consumer mindset & made the brand the market leader within a year of its launch overtaking established brands such as Cinthol
2. Air India’s ‘Maharaja’ campaign
3. Amul’s ‘Taste of India’ campaign
4. ‘Sabki pasand Nirma’ campaign
5. Cadbury’s ‘Kya swaad hai zindagi ka’ campaign

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School