COPYWRITERS & ART DIRECTORS SWEAR BY CREATIVE INNOVATION WHILE MANAGERS ARE ADAMANT ON ‘EFFECTIVENESS’ ABOVE AWARD-WINNING CREATIVITY. BUT THE 4PS B&M POWER LIST OF INDIA’S 100 MOST EFFECTIVE CAMPAIGNS OVER THE LAST DECADE BELIES THIS NOTION. BE IT VODAFONE’S PUG, BINGO’S NO CONFUSION, GREAT COMBINATION OR AIR DECCAN’S FLYING MAN... AT THE END OF THE DAY, BOTH EFFECTIVENESS AND CREATIVITY MUST SELL TOGETHER TO SELL BETTER. AND YOU THOUGHT THAT THE CREATIVITY VERSUS EFFECTIVENESS STRUGGLE WOULD NEVER END? SAVOUR THE ‘TOP 5 PICKS’ OF A CROSS-SECTION OF INDUSTRY BIGWIGS ALONGSIDE THE 100 CHOSEN ONES! HAVE FUN :-)
Thursday, July 23, 2009
INDIA'S 100 MOST EFFECTIVE CAMPAIGNS
COPYWRITERS & ART DIRECTORS SWEAR BY CREATIVE INNOVATION WHILE MANAGERS ARE ADAMANT ON ‘EFFECTIVENESS’ ABOVE AWARD-WINNING CREATIVITY. BUT THE 4PS B&M POWER LIST OF INDIA’S 100 MOST EFFECTIVE CAMPAIGNS OVER THE LAST DECADE BELIES THIS NOTION. BE IT VODAFONE’S PUG, BINGO’S NO CONFUSION, GREAT COMBINATION OR AIR DECCAN’S FLYING MAN... AT THE END OF THE DAY, BOTH EFFECTIVENESS AND CREATIVITY MUST SELL TOGETHER TO SELL BETTER. AND YOU THOUGHT THAT THE CREATIVITY VERSUS EFFECTIVENESS STRUGGLE WOULD NEVER END? SAVOUR THE ‘TOP 5 PICKS’ OF A CROSS-SECTION OF INDUSTRY BIGWIGS ALONGSIDE THE 100 CHOSEN ONES! HAVE FUN :-)
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