Monday, December 18, 2006

Bhartis are on an expansion spree

Realising the vast potential of the telecom sector long before any of his counterparts did, he sold mobile connections to the well-heeled, when the price of a handset was around Rs.40,000 (nearly the cost of a second hand Fiat or a Maruti car) and calls used to cost a whopping Rs.16 per minute. And today, when India is adding millions of mobile connections every month, his company Airtel has become a household name.

For complete IIPM article click here

Source:- IIPM Editorial

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