Thursday, March 29, 2007

The automobile sector in India is affected by two critical factors at the micro and short-term level

Even governments have introduced what analysts refer to as quasi-alternative fuels, namely CNG (Compressed Natural Gas) and LPG (Liquefied Petroleum Gas). The Indian government’s allowance to increase the usage of ethanol in petroleum also plays a large part in price control. Bio-fuels are now becoming increasingly popular among motorists in India, and manufacturers are coming up with their popular models. Industry bigwigs like General Motor and Maruti Suzuki are already in the market with their respective models. While launching the CNG-propelled Chevrolet Optra, GM India President and MD Rajiv Chaba said, “GM in India is committed to addressing the needs of consumers nationwide through our growing line up.” Last year, Maruti came up with an LPG actuated version of its modified Wagon R as well. Climbing up into the higher strata of the market, the E-segment dominating DaimlerChrysler is also not out of this future fuel marathon.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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