The company has also made definite moves for overseas expansions. Although
there are segment leaders like LogicaCMG in messaging & Starhome in roaming, the VAS market remains largely fragmented globally. And the critical challenge is local competition, which understands customer needs better through what Chowfla defines as ‘market osmosis’. In this scenario, Bharti Telesoft chooses to leverage heavily on low cost, quality manpower, which allows them to employ a revenue sharing model with clientele. Explains Chowfla, “Instead of charging a $5 million fee up front, we tell the customer that we will work with him in deployment of the solution and share the upside.” This, he asserts, gives them an edge over first world companies. Another major aspect has been presence in diverse segments. Ambar Sur, Director-EMEA (Europe, Middle East & Africa) emphasises, “We want to be horizontal because it gives us the advantages to be able to offer a wider range of solutions...” Bharti Telesoft has a presence in EMEA, Latin America & parts of Asia. But it is not looking at the US market due to low subscriber base, limited opportunities, coupled with a relatively high cost of doing business there.
there are segment leaders like LogicaCMG in messaging & Starhome in roaming, the VAS market remains largely fragmented globally. And the critical challenge is local competition, which understands customer needs better through what Chowfla defines as ‘market osmosis’. In this scenario, Bharti Telesoft chooses to leverage heavily on low cost, quality manpower, which allows them to employ a revenue sharing model with clientele. Explains Chowfla, “Instead of charging a $5 million fee up front, we tell the customer that we will work with him in deployment of the solution and share the upside.” This, he asserts, gives them an edge over first world companies. Another major aspect has been presence in diverse segments. Ambar Sur, Director-EMEA (Europe, Middle East & Africa) emphasises, “We want to be horizontal because it gives us the advantages to be able to offer a wider range of solutions...” Bharti Telesoft has a presence in EMEA, Latin America & parts of Asia. But it is not looking at the US market due to low subscriber base, limited opportunities, coupled with a relatively high cost of doing business there.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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