Surely,
the mall culture has promoted cinema halls; in fact multiplex owners are being lured to take space within malls to attract the crowds. And even the small towns are not far, look at Cinemax’s expansion plans. Today it has 23 screens, and has become the first investor in over two decades to open a cinema hall in Guwhati, Assam. This brings their screen count to 38 and they aim to scale up & be present in at least 11 states by 2009.
And if you thought that was it, think again. There are players like USA’s Time Warner group, Australia’s Hoyts and South Korea’s Megabox that have evinced more than casual interest in investing into multiplexes. It is very likely that the next year and a half will have a half a dozen foreign multiplexes opening up near our doorsteps.
Clearly, when one of the biggest names in the business – PVR – can start debating over the film revenue share they want as seen with Fanaa, Dhoom 2, Kabul Express & Ta Ra Pum Pum, you know that these traditional movie halls are coming of age. And you bet some will finally establish themselves among the 4Ps B&M 100 Most Valuable Brands!
the mall culture has promoted cinema halls; in fact multiplex owners are being lured to take space within malls to attract the crowds. And even the small towns are not far, look at Cinemax’s expansion plans. Today it has 23 screens, and has become the first investor in over two decades to open a cinema hall in Guwhati, Assam. This brings their screen count to 38 and they aim to scale up & be present in at least 11 states by 2009.And if you thought that was it, think again. There are players like USA’s Time Warner group, Australia’s Hoyts and South Korea’s Megabox that have evinced more than casual interest in investing into multiplexes. It is very likely that the next year and a half will have a half a dozen foreign multiplexes opening up near our doorsteps.
Clearly, when one of the biggest names in the business – PVR – can start debating over the film revenue share they want as seen with Fanaa, Dhoom 2, Kabul Express & Ta Ra Pum Pum, you know that these traditional movie halls are coming of age. And you bet some will finally establish themselves among the 4Ps B&M 100 Most Valuable Brands!
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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