Text messaging moves to next level
After an enthralling 2007, which saw a lots of value added
services like mobile money transfer and song catcher alluring the mobile users, the year 2008 is pegged to be even more exciting for the Indian mobile phone user. Telecom operators, in an attempt to broaden their customer base, are betting big on innovations to cater to the increasing demands of the mobile users. One such initiative is the launch of the SMS 2.0, a service that allows the users to send personalized messages and also get an access to services like news and cricket updates.
Airtel has collaborated with Affle, a mobile media company, to provide SMS2.0, which is touted to be the first up-gradation to the existing SMS services. The technology offers a host of unique features like colour messaging, background options and fun emoticons. Commenting on the launch of SMS 2.0, Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel, said, “SMS2.0 represents a huge opportunity for Airtel to differentiate itself and gain both mind-share & market-share in various customer segments.”
However, what drives the whole idea of SMS2.0 is the content that this service will offer. Anuj Kumar, Executive Director (South Asia) Affle, says, “Content would be the major driver for SMS 2.0 and is also a significant part of the revenue model apart from advertising”.
Though SMS2.0 delivers user-relevant content seamlessly integrated into messaging, the fact that the service is only available for post paid connections on Nokia phones. Nevertheless, after 12 years of boring text-messaging, the Indian mobile user would definitely welcome SMS2.0. Also, with the speed at which the telecom companies are rolling out value added features to entice customers, SMS2.0 might just be the beginning of an agrressive suite of features to follow.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
After an enthralling 2007, which saw a lots of value added
services like mobile money transfer and song catcher alluring the mobile users, the year 2008 is pegged to be even more exciting for the Indian mobile phone user. Telecom operators, in an attempt to broaden their customer base, are betting big on innovations to cater to the increasing demands of the mobile users. One such initiative is the launch of the SMS 2.0, a service that allows the users to send personalized messages and also get an access to services like news and cricket updates.Airtel has collaborated with Affle, a mobile media company, to provide SMS2.0, which is touted to be the first up-gradation to the existing SMS services. The technology offers a host of unique features like colour messaging, background options and fun emoticons. Commenting on the launch of SMS 2.0, Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel, said, “SMS2.0 represents a huge opportunity for Airtel to differentiate itself and gain both mind-share & market-share in various customer segments.”
However, what drives the whole idea of SMS2.0 is the content that this service will offer. Anuj Kumar, Executive Director (South Asia) Affle, says, “Content would be the major driver for SMS 2.0 and is also a significant part of the revenue model apart from advertising”.
Though SMS2.0 delivers user-relevant content seamlessly integrated into messaging, the fact that the service is only available for post paid connections on Nokia phones. Nevertheless, after 12 years of boring text-messaging, the Indian mobile user would definitely welcome SMS2.0. Also, with the speed at which the telecom companies are rolling out value added features to entice customers, SMS2.0 might just be the beginning of an agrressive suite of features to follow.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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