Manish Agarwal was hired to drive UTV’s ambitions in the mobile space. He defends some critical factors, including fall in revenues and employee retrenchment
“When I met Ronnie, I was surprised with his clarity of thinking and the sharpness of comprehending a situation and articulating it. It was a 45 minute chit chat session, wherein his whole concern was how I, coming from Microsoft, would fit into UTV,” says Manish Agarwal, who has spent one year as the CEO of UTV New Media. Excerpts:
B&E: The 3 year old UTV New Media is in a budding phase. What are the expectations from this vertical?
Manish Agarwal (MA): Broadly there are two expectations from us, one is how do we dominate the mobile screen; which has 500 million users and growing and secondly, how do we become the biggest player in that vertical like UTV Motion Pictures is in the movie space. This is the screen that is going to touch maximum number of consumers. So how do we create cutting edge innovative content and think of new products, which allow consumers to think of our content.
B&E: Who do you consider strong competition and what are you doing to stay ahead of them?
MA: This is a very interesting arena where we have competition from Hungama, Cerebrum, et al. This business requires you to complement and compete in the simultaneous phase. For instance, Hungama can partner with us on something and we compete in a different segment in the market at the same time. In the last one year, we have zeroed on a few business principles. We realized that we are not just in the business of content aggregation but creating content IP and at the same time we ought to add value to the content. So basically we are not looking at taking content from X and giving it to Y. Secondly, we aim to provide consumers innovative products that they can leverage on. Thirdly we need to create IP on the web point by building our own unique platform in social graph and consumer profiling systems et al.
Read more....
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
“When I met Ronnie, I was surprised with his clarity of thinking and the sharpness of comprehending a situation and articulating it. It was a 45 minute chit chat session, wherein his whole concern was how I, coming from Microsoft, would fit into UTV,” says Manish Agarwal, who has spent one year as the CEO of UTV New Media. Excerpts:
B&E: The 3 year old UTV New Media is in a budding phase. What are the expectations from this vertical?
Manish Agarwal (MA): Broadly there are two expectations from us, one is how do we dominate the mobile screen; which has 500 million users and growing and secondly, how do we become the biggest player in that vertical like UTV Motion Pictures is in the movie space. This is the screen that is going to touch maximum number of consumers. So how do we create cutting edge innovative content and think of new products, which allow consumers to think of our content.
B&E: Who do you consider strong competition and what are you doing to stay ahead of them?
MA: This is a very interesting arena where we have competition from Hungama, Cerebrum, et al. This business requires you to complement and compete in the simultaneous phase. For instance, Hungama can partner with us on something and we compete in a different segment in the market at the same time. In the last one year, we have zeroed on a few business principles. We realized that we are not just in the business of content aggregation but creating content IP and at the same time we ought to add value to the content. So basically we are not looking at taking content from X and giving it to Y. Secondly, we aim to provide consumers innovative products that they can leverage on. Thirdly we need to create IP on the web point by building our own unique platform in social graph and consumer profiling systems et al.
Read more....
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
