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Source:- IIPM Editorial, 2006
Visit:- IIPM Publication, Arindam Chaudhuri Initiative and B&E.
Call it uncanny – cigarette manufacturing is one of the most profitable businesses for ITC, but the company has also made its presence felt across domains ranging from matchboxes to branded apparel.
ITC made its non-cigarette FMCG foray in the year 2000 by entering into lifestyle retailing. There’s more instead of trailing the big daddy HLL in the personal care segment, ITC has also created a niche among the ritzy class by introducing Essenza de Willis.
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Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
If you are fan of the Hollywood blockbuster ‘Enemy of the State’, then here is some good news! If the Bush government stretches the ‘war on terror’ beyond the permissible limits, you would be witness to many more Will Smiths evading the ruthless spies. And the real life stories about trampling of civil liberties through the misuse of Patriot Act will provide the directors with many new plots.
Hurriedly draft ed and enacted, the Patriot Act was a by-product of the 9/11 syndrome. The Act grants the administration unfettered powers to curb the civil rights, and brand organisations & individual as ‘suspected terrorists’.
For complete IIPM article click here
Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative