Now even Bajaj Auto Limited (BAL) is mulling a small car 
concept. The new car would be an in-house research & development product from Bajaj. However, Bajaj has made it clear that its small car is not planned to give competition to the much-hyped Rs.1 lakh car from the house of Tata. It would rather be a unique product in itself. BAL aims to give a new definition to small cars by its high technology small car. The small car would be more on the lines of a four-wheeled Pulsar by which the company means a value for money product. But it will be a long while before the senior cousin of the Pulsar sends the pulses racing.
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
concept. The new car would be an in-house research & development product from Bajaj. However, Bajaj has made it clear that its small car is not planned to give competition to the much-hyped Rs.1 lakh car from the house of Tata. It would rather be a unique product in itself. BAL aims to give a new definition to small cars by its high technology small car. The small car would be more on the lines of a four-wheeled Pulsar by which the company means a value for money product. But it will be a long while before the senior cousin of the Pulsar sends the pulses racing.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
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