They’ve been outsourcing their animation work to India for long. It’s now time for the global biggies to set shop here. leella rani dondapati & surbhi chawla find out more
Simon, a design engineer and my immediate neighbour, complains, “My kid and his friends are almost always at it, leaving little room for us in the scramble over the gadgets.” How often have you witnessed a tussle or been a party for an early grab of the TV remote or a PC with your siblings, while the rest of your family busily snorts into the morning cuppa or juggles with their daily chores?!! Ahaa, not an unusual affair in most of the households across the globe!
Much of the animation content is created with a mind to appease these kids and they are the biggest consumers to any form of animated media be it films, TV shows or even games! Undoubtedly, animation films whip magic on the young minds. Interestingly, character animation in Stuart Little, Hollow Man, Spider-Man, Stuart Little 2, Harry Potter, are all the classic examples of such movies. However, a closer look at these movies and their box office would clear the myth that these movies were made only with kids in mind. The ground fact is that most movies based on animated characters are actually targeted at family viewing audiences and this trend is on a roll.
Another trend that is helping this industry to thrive is an increasing use of special effects in the movies and the coming
up of live action movies a la Matrix and I Am Legend, fitting the bill. Even Bollywood movies too are looking at this with trend with keen eyes with films like Dhrona, Love Story 2050, Roadside Romeo (collaboration between Disney and Yash Raj’s venture) are already in pipeline. Even the numbers have started to reflect this rosy tale of the Indian animation industry. While the media and entertainment industry has been growing with a CAGR of 19% for the past 3-4 years, animation industry in the same time frame has been growing at a CAGR of 30%. Incredible! But with close to about 72 animation films in various stages of production at present, this is just the beginning of animation revolution.
Simon, a design engineer and my immediate neighbour, complains, “My kid and his friends are almost always at it, leaving little room for us in the scramble over the gadgets.” How often have you witnessed a tussle or been a party for an early grab of the TV remote or a PC with your siblings, while the rest of your family busily snorts into the morning cuppa or juggles with their daily chores?!! Ahaa, not an unusual affair in most of the households across the globe!
Much of the animation content is created with a mind to appease these kids and they are the biggest consumers to any form of animated media be it films, TV shows or even games! Undoubtedly, animation films whip magic on the young minds. Interestingly, character animation in Stuart Little, Hollow Man, Spider-Man, Stuart Little 2, Harry Potter, are all the classic examples of such movies. However, a closer look at these movies and their box office would clear the myth that these movies were made only with kids in mind. The ground fact is that most movies based on animated characters are actually targeted at family viewing audiences and this trend is on a roll.
Another trend that is helping this industry to thrive is an increasing use of special effects in the movies and the coming
up of live action movies a la Matrix and I Am Legend, fitting the bill. Even Bollywood movies too are looking at this with trend with keen eyes with films like Dhrona, Love Story 2050, Roadside Romeo (collaboration between Disney and Yash Raj’s venture) are already in pipeline. Even the numbers have started to reflect this rosy tale of the Indian animation industry. While the media and entertainment industry has been growing with a CAGR of 19% for the past 3-4 years, animation industry in the same time frame has been growing at a CAGR of 30%. Incredible! But with close to about 72 animation films in various stages of production at present, this is just the beginning of animation revolution. For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
No comments:
Post a Comment