Wednesday, August 13, 2008

WHEN SECOND LIFE MATTERS

Failures in ‘First life’ turn victors in ‘Second life’, contends RAUNAK ROY

Is your life going nowhere? Are you so bored that you don’t even feel like waking up in the morning? Don’t worry – this is not a Tele-Brands TV ad for some miracle tonic. I am about to tell you how you can get a second chance. A Second Life so to speak. It will harmoniously coexist with your real life but at the same time allow you to do whatever you can’t do in it. Allow me to introduce you to the online virtual 3D world of Second Life. It’s a place where four million people across the world are leading an alternate existence. Too bad if you never heard of it. This is your opportunity to make up on lost time.

Like most who get onto Second Life (SL) for the first time, I also thought that it was a MMORPG (a Massively Multiplayer Online Role Playing Game). But being a self-professed geek and having played my share of ‘Ragnarok’ at the neighboring cyber café, I had some idea about MMORPGs. This mouthful basically means a game which can have thousands of players connecting from across the world to play as some specific character with a specific objective. Ragnarok was one MMORPG that was decently popularized in India across cyber cafes. But once I got online in SL, I realized that it was not a game. It does not have scores, levels or end objectives. There is no quest to rescue a princess or clean a planet of its undead.

SL was created by a company called Linden Labs (www.lindenlab.com). Founded in 1999 by Philip Rosedale to create a new kind of 3D -shared experience on the internet, Linden Labs today is the pioneer in the concept. Linden Lab associates have previously worked at leading entertainment companies such as Electronic Arts, Disney, THQ, Acclaim, Hasbro, and Mattel. Also known as Lindens in-world (their sign-on last name is always Linden), it continuously works behind the scenes to make sure that SL is up and running and functioning as you want it. Apart from their regular development and maintenance work, they were always online in-world on chat or IM to answer your questions and solve your problems.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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